Sales & Marketing Operations Specialist - Hybrid

IMPACT Group is a certified woman-owned career coaching firm based in St. Louis, MO that focuses on relocation, leadership development, and outplacement solutions. Our team of 300+ is united on one idea: People can succeed professionally and personally even through difficult career challenges and transitions. We are building a better world by empowering people to find and grow great careers. As employees transition in, within, and out of a company, IMPACT Group coaching programs make a difference, helping people along their career path and move into desirable roles – working in their home town, remotely or literally, anywhere in the world.  

We’re on a mission to maximize human potential in an increasingly tech-enabled world. While partnering with companies of all sizes – large and small, national and global – our business model emphasizes the importance of human connections. Join IMPACT Group and you’ll be helping others move their careers forward! 

Job Summary: 

We are seeking a Sales & Marketing Operations Specialist to join our growing team. In this role, you will play a crucial role in equipping the sales team with the tools, resources, and training they need to effectively sell our products and services. By enhancing sales performance and productivity, you will directly contribute to our company’s growth and success. 

As a member of the Sales & Marketing team, you will focus on our tech stack, sales content creation, training, lead / MQL distribution, CRM data management, collaboration with key departments, and performance measurement. Your goal will be to ensure the sales team has everything they need to succeed – from professionally developed proposals and presentation decks to the timely delivery of MQLs.  The ideal candidate will have a solid understanding of B2B sales processes, be highly organized, and have experience in sales Salesforce.com and similar technologies. 

Candidates must reside in the St. Louis metro area. The position is hybrid - nearly fully remote with about 5-10% in our Chesterfield, MO office. This is a full-time, non-exempt position with benefits. 

Key Responsibilities: 

• Content Creation & Management: Develop and maintain presentations, playbooks, case studies, and other sales materials. Ensure content is refined and up-to-date, accurate, and easily accessible to the sales team. 

• Training & Enablement: Design and deliver training programs that enhance the sales team's skills in using sales automation optimally. Provide ongoing support to sales team to ensure access to the resources and tools they need to succeed. 

• Marketing Automation: Implements programmatic and operational initiatives through the marketing technology stack. Serve as subject matter expert in marketing tool optimization and sales support, lending assistance and knowledge to Salesforce.com and Salesloft users on the Sales team.  

• Marketing Qualified Lead (MQL) Distribution: Create workflow processes that generate MQL records in Salesforce.com. 

• Tool Management: Manage and optimize sales enablement technologies, such as Salesforce, content management systems, and other relevant platforms. Ensure sales tools and systems are effectively integrated and leveraged to maximize productivity. Identify opportunities to streamline workflows and enhance tool usage. 

• Reporting & Performance Measurement: Generate reports and dashboards for the sales leadership team and CEO to track performance. Analyze sales data to uncover trends, opportunities, and challenges. Provide actionable insights to support decision-making and sales strategy. 

• Collaboration & Communication: Work closely with sales, marketing, and product teams to align strategies and ensure a cohesive sales approach. Act as a liaison between sales and other departments to foster effective communication and collaboration. 

• Data Management: Maintain and update CRM data to ensure accuracy and integrity. Manage contact information, company data, and other relevant records to support the sales team. 

• Process Support: Assist in implementation and optimization of sales strategies and processes. Support execution of sales operations activities, ensuring smooth workflow and efficiency, including creating customized proposals/RFPs and supporting administrative tasks. 

• Other Duties: Participate in cross-functional projects impacting the sales team and company-wide initiatives. Assist with other tasks as needed to support the overall sales function. 

Qualifications: 

• 3+ years of experience in Sales Enablement, Sales Operations, or similar roles in a B2B environment. 

• 2+ years of experience in digital marketing and/or digital marketing operations. 

• Bachelor’s degrees Marketing, Business, Communications, Business, Computer Science or Information Technology, or related field preferred. 

• Required to have strong working knowledge and hands-on experience with Salesforce.com, including performance tracking, reporting, and data analysis. SFDC admin certification preferred. 

• Experience managing an integrated sales and marketing tech stack to enable automated workflows, minimize manual data entry and accurate reporting. 

• Expert using PowerPoint to facilitate sales materials such as presentations and proposals. 

• Experience with marketing automation solutions such as Gravity Forms, Salesloft, Asana, Calendly and Zoominfo is preferred. 

• Strong knowledge of B2B sales processes and best practices. 

• Demonstrated ability to manage multiple priorities and meet deadlines. 

• Excellent communication, organizational, project management and critical-thinking skills. 

• A home office environment that allows you to conduct video conference meetings with little or no distractions, noise, or interruptions from members of your household. 

What Makes You a Great Fit: 

• You have a passion for supporting sales and marketing teams and truly want to deliver services and solutions that improve the sales team’s performance.  

• You are an SFDC Super User and an expert in PowerPoint. 

• A creative mindset, contributing new ideas that overcome challenges 

• You have a strong business acumen and a keen eye for detail. 

• You thrive in a fast-paced, collaborative environment and have a growth mindset. 

• You are motivated to learn and adapt to new tools, technologies, and processes. 

• You are comfortable working in a hybrid role with occasional in-office meetings. 

Come join the IMPACT Group team. At IMPACT Group, we coach people to become stronger leaders, transition to new roles, and gain comfort in living and working in new cities. We’re on a mission to maximize human potential in an increasingly tech-enabled world. We are second generation, woman-owned company that welcomes a talented and diverse workforce. To learn more, please visit www.impactgrouphr.com.